Thanks Mike, really good article. I found this by doing a Google search on how Medium articles are indexed by search engines. This article came up number 3 in the search and was the number 1 article on Medium covering the topic. I found the information on backlinks particulaly helpful.

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Matthew Eyton-Jones

Matthew Eyton-Jones

Former CEO @CERN Pension Fund, Investor @CatchAppBookings, Public Investor 100 @SovereignWealthFundInstitute, Best Pension Fund Governance Europe @CFIMagazine.